Lohengrin's Hero Image.jpg

branding

typography

Illustration

Logo with Effects

Lohengrin's

Art direction by Abby guido

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The goal of this project was to provide an in-depth understanding of the branding process. Students were tasked with conceptualizing and branding a pop-up restaurant at their assigned location. My location was the Philadelphia Zoo. At the heart of the zoo sits Bird Lake, its swan boats and accompanying foliage bearing a great potential for elegance. Lohengrin’s is a lake-side dinner venue, named for the romantic German play that inspired the invention of the swan boat. The brand identity places a modern twist on the classic Art Nouveau style.

 

This project is the recipient of a Silver 2021 New Talent
Graphis Award.

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Lohengrin's Hero Image.jpg
Lohengrin's Illustrations.jpg
Lohengrin's Table.png
Lohengrin's Hero Image.jpg